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Our Story

Freedom Kids is the home of fun, ethical and gender-neutral clothing. All the colours and all the clothes for every body!

We are two parents who live with our two children (age 4 and 8) in the Wairarapa, New Zealand. Rachel is a gender and body educator. Leif is an art teacher. Perplexed by the massive gender-divide in children's clothing, we decided that it was time someone offered kids an alternative to the highly-gendered, sweatshop-made clothes that currently dominate children’s clothing. 

We began our search locally in Aotearoa for fun, colourful kids clothing: we found some very cool people creating some very cool stuff and are very proud of our Made in NZ collection. We learnt about some overseas people who were doing great things, so we got in contact with them too. With our very careful selection process we have created a collection of clothing that we are very excited to share with you. The best part about this process all along has been the people. We deal only with small businesses: many of our labels are just one person: the designer, the creater and the seller all rolled in to one (aka superpeople). All the clothing we stock is ethically made, gender neutral and allows children to play freely.

We are a family business: Rachel does most of the marketing and writing, Leif is the photographer and the kids are in charge of toughness-testing the clothes. We figure if clothes survive our kids, they can survive (nearly) anything!   We are super excited about what we have created. We're bursting with energy and ideas and would love you to join us on the journey. Do connect with us on Facebook, Instagram and Pinterest

Freedom Kids is a New Zealand owned and operated company, meaning our customers have the full protection of Consumer Guarantees Act, and other applicable New Zealand laws.

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